Are you an HVAC company that’s looking to make a splash online? Do you want to find a way to get your brand out in front of your target market? If so, then you need to learn all that you can about HVAC SEO.
Doing so can give you a distinct advantage over your competition. Your brand will be omnipresent on the internet, which will boost your brand recall. As a result, you’ll experience better lead generation and higher sales conversions.
See below for an in-depth guide on plumbing and HVAC SEO as well as several tips on how to do it the right way.
1. Use Google My Business
As an HVAC company, your bread and butter will always be local business. Whether you serve residential, commercial, or both, all of your clients will be in the same space. This requires you to focus on building your local SEO more than anything else.
The key cog in local SEO is Google My Business. It’s the online version of a goldmine for your company. You can enter in information about your company’s location, contact info, hours of operation, and so on to make your business more well known.
Then, the next time one of your target customers Googles “HVAC services near me”, your company will pop up at the top, ready to be reached out to.
Better yet, the more clients that leave positive reviews on your Google My Business account, the more you’ll climb the rankings. In no time at all, you’ll be the cream of the SEO crop in your local community.
Think of it this way: Your location is listed on Google, whether you ever acknowledge it or not. Why not put your information on there so that your interested clients can reach out to you and help you grow your brand?
2. Build an SEO Website
For those of you that don’t know, SEO stands for search engine optimization. The entire premise of it is to design your website to become more attractive in the eyes of search engines, such as Google.
You can do this by inputting things such as keywords, backlinking techniques, and high-quality content on your website. There’s also aspects to address such as your site’s mobile-friendliness, loading speed, and ease of navigation to consider.
If you take the time to integrate these features, Google’s algorithm will see your site as a credible source to send its site users to.
For example, say a user is struggling with their furnace. They type in “Weird furnace sounds” in Google’s search bar. Then, your article on “Weird Furnace Sounds: Signs You Need a Repair” pops up in the search results page.
Many people think that SEO is centered around content, but it’s not. Google takes a look at the entire site, so you want to make sure everything is up to snuff.
Be sure to reach out to Mantis SEO to get started. We can help you identify ways to get ahead of the competitive SEO world and help you see results.
3. Research Your Keywords
Truth be told, this is possible the most common mistake among HVAC companies. They either use keywords that they think people are searching for or they use keywords they’ll never rank high enough for.
Proper keyword research is important. Without it, you’ll never see the results that you’re hoping for with SEO.
Regardless of what keyword research tool you use, you need to look for a balance between search volume and keyword density. Find words with a search volume over 100 and a keyword density under 30.
The search volume shows that enough people are searching for it. That the keyword is worth your time and effort. The keyword density shows that there are few websites currently using that keyword, so you can rank for it before anyone else does.
Don’t use random keywords any longer. Give yourself the time and energy to research and do the job the right way.
4. Focus on Link Building
Not enough sites focus on link building enough. It’s a vital part to building your SEO presence.
Think of your website as a spider web. Your company’s website is smackdab in the middle of that web. It’s the “nucleus”, if you will.
In order for that spider web to be effective, it needs as many branches (links) as possible in order to reach your target market.
You can do this in several ways. You can write guest posts, start a blog for your site, ask other companies to link to your site, answer Quora questions with a link to your site, and so on.
5. Use Keywords More Often
What’s just as important as researching keywords is knowing how to use them properly. If you only try to cram the keyword into your articles, it will actually have a negative effect on your SEO presence.
Instead, put them in strategic spots. Place the primary keyword in your article’s title and the first header. Be sure to also use it in the title of the page and save your image with the keyword attached.
With your keyword in these specific spots, it will become abundantly clear to Google what your page is about. Because of that, search engines will opt to use it more often.
Use HVAC SEO to Your Advantage Today
Now that you have seen several different ways to build your HVAC SEO presence, it’s time to put these tips to good use.
For more inquiries, please be sure to reach out to us via phone at 904-580-4222 and we will be happy to assist you further.