Did you know there are more than 105,000 HVAC companies across the United States? That’s a huge number.
So, no matter where you’re located throughout the country this means you’re up against a lot of competition. It’s crucial to do whatever you can to stand out from the crowd.
This can be easier said than done, though.
That’s where we come in. We’ve put together 7 HVAC marketing strategies that you should be using in 2021. Keep reading to learn more.
1. Make It for Mobile
Mobile phone usage has grown exponentially over the last 15 years. In fact, today in the U.S., 80% of adults own a smartphone.
So, with so much of the population owning a smartphone and the internet browsing experience getting better and better on a small screen, more and more of your site visitors are coming from mobile.
This means that if your website doesn’t load correctly on an iPhone, people will leave. If the forms on your site don’t render well on Androids, say goodbye to potential leads. Simply put, your site should work just as well on mobile devices as it does on desktop.
To make this happen, consider using a responsive website builder. In the early days of mobile websites, it was sometimes necessary to code a different version of your site for each screen size. This is the case no longer.
Instead, by using a responsive builder to create your website, it will automatically resize itself to fit every screen out there, from the smallest smartphone to the biggest smart TV.
2. Invest in SEO
When it comes to HVAC marketing, search engine optimization (SEO) is probably the most important strategy you can implement.
This is because when people are experiencing a heating or cooling issue and need help ASAP, what do they usually do? Pull out their phone and do a quick Google search for HVAC companies near them.
When this happens, you want to do everything you can to make sure you show up in the first spot in those search results. And that’s where SEO comes in.
One great way to start is by doing keyword research. Think about what people usually search for when they are looking for your services.
Google has some free tools that can help you do this research and there a number of effective paid tools out there as well.
You should also make all the possible optimizations on your site. This is called on-page SEO, and includes things like optimizing the title tag of each page, the H1s, and the meta descriptions.
At Mantis SEO, we have experience helping HVAC companies across the country improve their rankings. And we’d love to do the same for you.
3. Consider Running Social Media Ads
Next, think about adding Facebook and Instagram ads to your marketing strategy. Facebook and Instagram have some of the most affordable and robust ad platforms out there. A big reason for this is their incredible ability to target potential customers.
On either of these platforms, you can show your ads to people based on their location, gender, age, or interests. Amazing.
You can also retarget people who have come to your website in the past. Consider, for example, Pam is interested in a new air conditioner. She finds your website through Google and likes what she sees, but isn’t ready to pull the trigger.
Using Facebook ads, you could then target her with an ad in her social media feed a week later. This will remind her of your company and comes with a much higher chance of conversion.
4. Monitor Your Reputation
Another important tip for HVAC marketing success? Take care of your online reputation.
In today’s digital world, consumers often look up businesses online before deciding to do business with them. For example, imagine Dave needs help fixing his heating system. He finds your company through a Google search, but while reviewing different companies, he sees that you only have 2.5 stars out of 5 in your reviews.
Your two main competitors have a ranking of 4 and 4.5, however. This is enough for him to go with one of them, leaving you in the dust.
Don’t let this happen. Take your online reputation into your own hands.
Start by responding to every review you get. This demonstrates a high level of service to potential customers.
Also proactively ask happy customers for reviews on Google, Yelp, and Facebook. Consider offering a giveaway or contest to a lucky customer who leaves a review.
Soon, you’ll enjoy a large collection of positive reviews, improving your overall rating and generating more business for your company.
5. Consider Direct Mail
You know the ads you get in the mail for local businesses? These can be a great way to generate new business for your HVAC company.
With direct mail, you can target specific zip codes that are the most profitable for you. You can offer a deal of discount or perhaps a free inspection. There are lots of ways to make this work.
Also consider using direct mail in other ways, like sending thank you notes to customers after visits. You could also send out annual service appointment reminders.
HVAC Marketing Tips You Need
There you have it: 4 HVAC marketing tips you should implement in 2021. Doing so will allow you to generate more leads and grow your business.
Want some help with your HVAC SEO? Our team of experts is ready to help. Contact us today for more information.