Are you looking for a way to direct more people to your AC repair company? Do you wonder if there are a few marketing strategies that you can use to find your target market? If so, then you need to learn more about AC repair marketing.
Doing so can help you not only land more clients but ones that are looking to build a relationship with your brand. If done right, you’ll be the AC repair service they reach out to for any issues or questions they have.
See below for several AC repair marketing tips that you can implement into your marketing system.
1. Reconsider Their Pain Points
Many AC repair companies fall short of identifying the true pain points that their target market is dealing with. Simply saying “any AC issues” doesn’t cut it. You can’t possibly hope to market to everyone.
Instead, take the time to consider the true pain points that your clients are experiencing and how you can use them to market your brand.
For example, say you determine that a vast majority of them are struggling with their AC unit making noise or their air-conditioning not blowing cold air. You could use that in your content marketing strategy.
By finding keywords that relate to “AC unit making noise” and “air conditioning not blowing cold air”, you can create articles on your company’s blog to answer those questions for them and provide a call to action for them to hire your service for help.
If you find yourself stumped during this process, reach out to some of your current customers for insight. Use their feedback to your advantage!
2. Improve Your Social Media Marketing
Even if you’ve never had a social media account opened for your company, it’s never too late to start. There are many different social media platforms out there for you to use with billions of customers on them.
Such platforms include Facebook, Twitter, LinkedIn, Instagram, and so much more. The best part? You can use as many or as few of them as you wish.
In fact, it might be best to start by choosing one platform in order to build some momentum and invest all your extra time into engaging with your followers.
Consider starting with Facebook, as it currently has the most active users of any platform, which currently stands at around 2.6 billion. Once you feel good about where you’re at on Facebook, you can begin to add more social media platforms as you see fit.
People want to connect with your brand. They want to use HVAC companies that are personable and relatable. Using social media will help your company show its friendlier side.
3. Build a Content Strategy
Imagine having warm leads come flocking to you for your AC repair company’s advice and service, rather than you having to find them. That’s the power of a strong content marketing strategy.
The internet is flooded with content, but a majority of it is bland and unoriginal. If a person is dealing with an AC issue, they want immediate answers to their problems, as well as to be instructed on how to fix the issue (by calling you).
If you don’t already have one, be sure to start a website for your company. You’ll never make an impression online without one. If you don’t already have a blog on your website, take the time to add one and create meaningful articles to help your clients.
Once you have that in order, you can hire an HVAC SEO marketing service such as Mantis SEO to get more rankings, more services, and more traffic to your site. In time, your content strategy will reel you in some of your strongest clients.
4. Mix in Offline Marketing
No matter how much the digital marketplace grows, there will always be a place for offline marketing in your AC repair marketing and advertising strategy. In fact, it’s especially important for a locally-dependant industry such as HVAC repair.
The important thing is to mix up your offline marketing strategy with a key focus on getting face to face with your target market.
This can include things like having business cards made, printing off sales brochures, setting up a table at a local convention, getting involved in your local Chamber of Commerce, and so on.
You’ll be surprised at how often people come up to you to inquire. Typically, people put off AC issues as long as they can. Seeing your company out and about town will remind them of the pressing need to have an HVAC repair service (you) come take a look.
5. Build a Referral Rewards Program
Not many AC repair companies even have a referral rewards program for their clientele because they don’t think they have anything to offer as a prize.
There are many things you can give as a reward. You can hand out gift cards, promotional items, electronic devices, tickets to see the local sports team play, and so forth. You can even set up different tiers for those that continually send clients your way.
Most importantly, you have to ask for the referral after every conversation. Rewards program or not, many customers are happy to refer you to more business if you meet their expectations!
Use These AC Repair Marketing Strategies to Your Advantage
Now that you have seen several AC repair marketing strategies that you can use to attract your target market better, it’s time to integrate them into your plans.
Be sure to reach out to Mantis SEO to kickstart your digital content strategy and generate passive leads for your AC repair service for years to come.
For more inquiries, please feel free to reach out to us by phone at 904-580-4222 and we will be happy to assist you further.