Did you know that over 105,000 HVAC companies operate within the United States?
As an HVAC repair company, you’ll know that the competition for online presence is fierce. Even when you compete at a local level, some companies will stand out compared to others. If you don’t do anything, your company will end up lost and forgotten.
Don’t panic yet.
With this guide, you’ll learn how to get more visitors to your HVAC website. That way, more people will know the services you offer. Read on and find out more!
1. Claim Your Google My Business Profile
Google My Business is one of the best platforms for local HVAC businesses to advertise themselves. If you haven’t done so, claim your profile. After that, you can input your business’s details, including:
When you claim your business name, ensure that it’s your company’s true name. Never add keywords to your listing since Google will most likely suspend it because of keyword spam.
With this, you need not include your city location in this field, unless it’s part of your brand name.
Add your business’s office location in this field. The good news is that if you’re an independent professional with a home-based office, Google offers strict guidelines for it. The official guidelines state that you must have a page for your office along with its designated area.
Take note, service-area businesses have no “virtual” office unless it has staff operating within business hours. If you aren’t serving customers at your chosen business address, it’s better to leave it blank.
Instead, list your service area to make it easier for Google to list it. If you put improper information on this section, Google might suspend your listing.
Thankfully, only a few categories exist within the HVAC industry. Your first category is the most important among others. After all, it has more weight within Google’s algorithm.
2. Get Customer Reviews
After correctly setting your business listing, it’s time to get some reviews from real customers. Reviews are powerful signals that enable Google to decide whether to direct visitors to your website.
In an ideal world, you’ll get 5-star reviews alone, but don’t feel hopeless when you get 1 or 2-star reviews sometimes.
Even the most reputable HVAC system companies get some bad reviews. That’s why the most important thing is to make enough 5-star reviews. These will outweigh the lower ones as time passes.
3. Invest in Website Upgrades
Having a great website consists of various important aspects. Google is fond of recommending websites that can give a good user experience. That’s why they’re likely to recommend your website if you model it to cater to aspects surrounding this criterion.
But the most important thing to do is to ensure your website is mobile-friendly. It’s because almost 75% of all local searches come from mobile devices like smartphones and tablets. After making this a standard, you must then ensure it loads faster.
Take note, people looking for someone to repair their HVAC system are already stressed or upset. If your visitor must wait longer than three seconds for your website to load, they usually back off. With that, you lost a potential customer to your competitors.
4. Consider Adding Location Pages
A great way to grow your air conditioner repair website is to offer a wider service area. This means catering to other neighboring cities. Take note, it’s difficult to get a high local ranking for other cities than your own, but not impossible.
This tactic works best if you’re within close proximity to that city and the competition isn’t as fierce. The next best thing is to get a higher rank in Google organic search results. In most cases, HVAC companies have small websites describing their purpose while mentioning their location.
If you’re looking to rank higher in a nearby city or neighborhood, your best choice is to make a dedicated page for it. If your HVAC company goes beyond HVAC services, you must also do this. Taking the time and effort to work with a reputable SEO company ensures you get these done faster.
5. Get More Local Citations
Whether you’re aware of them or not, your business is likely to have several local citations online. These are mentions of your business information, like your name, contact details, and address. These citations often appear in online directories like Yelp, Manta, the BBB, and others.
To ensure that your company makes the most out of citations, you must keep your NAP information consistent across platforms. NAP is an acronym that stands for name, address, and phone. Often, some directories will have your old address or contact number.
Whenever possible, contact the directory owner and hand them the new and updated information. It’s a necessity, especially since you must aim to get a good number of these. When you get citations across trustworthy websites, your local ranking gets higher.
6. Make a Blog and Post Content Regularly
AC repair websites with a regularly updated blog become more prominent on Google’s search engine result page. It’s because adding fresh content gives Google more pages to index. It’s an especially effective tactic to rank higher in long-tail keywords.
Also, if you make excellent and informative content, your customers are likely to see you as an authoritative figure in the HVAC industry. This gives them plenty of reasons to go back to your website and see your future articles.
To ensure your blog posts get more online visibility, ensure that they have search-optimized yet interesting titles. Feature some captivating images to break the walls of text and keep them hooked. If you have social media profiles, post links to your website.
Promote Your HVAC Repair Website Today
These are some of the best things to do if you want more people to visit your HVAC repair website. Use these tips to ensure that your customer base grows steadily.
Do you need help promoting your HVAC website online? If so, contact us today and let us help you out.