Did you know that 53.3% of all traffic comes from organic search? That means that more than half of all website visitors find and click on websites based on something they typed into the search engine, and then they chose a natural search result that wasn’t paid.
How do you take advantage of all that potential organic traffic for your HVAC business? The answer is in SEO services.
The right SEO services provide a host of benefits for companies big and small, including higher profit. Read on to learn everything you need to know about SEO services for HVAC companies.
What Is SEO for HVAC Companies
SEO stands for search engine optimization. A search engine is where internet users look up what they want to know or find. The biggest search engine of all is Google.
Search engine optimization is when a company uses certain SEO best practices to rank higher on the results pages of search engines. SEO practices include a range of activities from content posting, keyword implementation, backlinking strategies, and more. These tactics inform search engines like Google that your website content is a good match to a user’s search and encourages it to list your website higher on the results page.
Ranking on page one of Google is the ultimate SEO goal and comes with a host of benefits.
Wondering how to use SEO services for HVAC businesses? SEO for HVAC works similarly to SEO for any other company, only it’s specialized for your industry trends and keywords.
Benefits of SEO Services for HVAC
SEO services and digital marketing for HVAC companies result in improved search engine rankings. This, in turn, leads to more website clicks and traffic.
SEO done right also ensures that the people clicking on your links are actually interested in your service and more likely to stay on your website for longer, revisit it, and ultimately become a lead.
The more relevant website traffic you get, the more people become aware of your business. This has several large benefits including making more money, improving local traffic, and boosting your credibility.
Make More Money
One of the best parts of hiring online SEO services is that it results in your business making more money, giving you results worth paying for.
In the immediate short term, more people find your website when they search for HVAC issues and solutions. This results in you making more sales and conversions through your website.
Even when people don’t convert right away, SEO benefits your business in the long term because those people now know about your business for when they need HVAC help in the future.
Get More Local Traffic
Using SEO services for HVAC businesses also brings more local traffic to those businesses. This is because people often turn to Google when looking for a service near them, and your search engine optimization will ensure that your business shows up for searches conducted near you.
In fact, 76% of people who search on their smartphones for a service nearby visit a business within a day. This goes to show the power of local search optimization.
Become More Credible
When it comes down to it, another benefit of online SEO services is that they help make your business more credible to your potential customers.
On one hand, SEO makes your business more credible by growing the number of people who find and know about your business. This awareness spreads, boosts word of mouth, and encourages people to trust you.
On the other hand, SEO best practices build authority as is. Having a fast, strong website and posting helpful content, for example, both improves your SEO and naturally makes your business seem more professional.
Does Your HVAC Company Need SEO
So, you’re probably wondering if your HVAC company needs to invest in SEO. The truth is that the answer is yes no matter what.
For starters, everyone is online these days, including your customers and your competitors. If other HVAC companies are showing up in search results and you’re not, that’s who your potential leads are going to turn to instead of you. You want your business to be found and you want it to be listed above your competitors.
That takes SEO.
Other signs that you may want to get SEO for HVAC is if you’re not getting enough web traffic or you’re not getting enough web traffic from the right people – your customers. You can have website visitors all day, but unless they’re converting, they’re not helping your business.
Why You Should Go With the Professionals
When you decide to invest in HVAC marketing your business, your best bet is to hire a professional SEO service. This is for two main reasons:
- They’re experienced
- SEO is time-consuming and complicated
There’s a lot more to SEO than meets the eye. On top of consistently implementing best practices and strategies, you have to conduct the right research to develop a sound strategy and continually conduct analytics testing to make sure your efforts are working. This allows you to keep doing what helps and stop doing what doesn’t.
When you’re busy running an HVAC business, learning how to do SEO and then actually doing it is time-consuming.
SEO professionals have the experience and tools necessary to ensure that the effort expended into your SEO strategy is working for your business.
Get HVAC SEO Services Today
If your HVAC company isn’t getting as much web traffic or have as many customers as you think it should, HVAC SEO services could be the solution you’re looking for. They’ll help your company website rank higher on Google so that more people know about who you are, what you do, and turn to you when they have an issue with their HVAC system.
Be sure to choose an SEO services company that you can trust. Your best bet is to choose a company that specializes in HVAC SEO.
If you’re in need of HVAC SEO services, check out our solutions today and book an appointment.