Did you know the HVAC industry is expected to grow 13% by 2028? That’s a lot of growth – and customers – you don’t want to miss out on.
But how do you consistently get leads when there is so much competition in the space?
Developing a comprehensive plan to market your HVAC repair business is key to standing out amongst the competition. If that sounds like a daunting task to you, don’t worry!
There’s some easy digital marking services you can use to market your HVAC repair business and increase your leads. Incorporate the following tips into your HVAC marketing strategy and watch those new leads come in!
When a customer has an emergency with their heater, air conditioner, or refrigerator, what is one of the first things they do? They most likely take out their phone and use a search engine to find HVAC companies near them.
Customers usually start contacting the first few companies they see, so you want your HVAC company to be as high on the list as possible. The best way to make sure your company’s website comes up on the first page of a search is through great search engine optimization (SEO).
SEO is built on keywords, which are the words people enter into the search when they’re looking for the services you provide. You want these words to appear on your website so your pages are considered matches for those searches.
You should also consider on-page optimization, which is essentially how to make your web pages “search engine friendly.” It includes things like putting keywords into URLs and making sure your site loads into your user’s browsers quickly.
If you’re interested in pursuing SEO for your HVAC company but need help, consider checking out an SEO agency.
Develop a First-Class Website
It takes users a mere .05 seconds to form an opinion about your website and decide whether they’ll stay or leave. That’s why it is so important to have a high-quality website design.
Your website should provide information about your experience, the services you provide, general pricing, the geographic location your services are available in, and contact information so potential customers can easily connect with you.
Since more than 50% of website traffic comes from mobile, your website must be mobile-friendly. Customers won’t stick around on your page if it doesn’t load correctly on their phone or they can’t easily fill out your forms.
If you aren’t already, consider using a responsive web design-builder. By doing so, the display of your website will adjust itself to fit on any screen it’s viewed on.
Build Customer Trust and Loyalty
Customers need to trust your HVAC company before they let you into their home. Building up that trust and loyalty is essential for your business to thrive.
In the era of social media and online reviews, one of the best ways to do that is to manage your online reputation. 87% of consumers read online reviews about local businesses. 8 out of 10 internet users in the U.S. say reading negative reviews online has made them change their mind about purchasing something in the past.
Luckily, positive online reviews outweigh negative comments. Focus your efforts on generating reviews from satisfied customers. You should proactively seek out reviews from pleased customers on platforms like Google, Yelp, and Facebook.
Responding to every review you receive is a good habit to get into. It proves your commitment to customer service and is a good signal to potential customers.
If there is merit to any of the negative reviews your company gets, take a step back and evaluate how you can improve for the future. This will ultimately make your company even better
Use Social Media
Maintaining a social media presence is critical to creating relationships with your customers, promoting your services, and increasing your visibility to potential customers.
If you’re new to social media, you can start with one platform. Facebook is probably your best bet.
Share links to your blog posts that provide value to your customers and share pictures and videos of work you’ve recently completed. To gain traction on Facebook you should try to post unique and high-quality content.
If you’re using social media in your marketing strategy, you should also think about using Facebook and Instagram ads. Both of these platforms have the ability to target potential customers. You can show your ads to specific users based on their location, age, gender, or recent website views.
Consider Email Marketing
Email is one of the best HVAC marketing tools you can use. Email marketing allows you to target a specific audience and give them information about your services.
To grow your subscriber list, invite users to sign up on your website. Be sure to ask for minimal information, like their name and email address. Asking for a ton of information can deter people from signing up. You can entice users to sign up for your newsletter or mailing list by offering discounts or giveaways.
A newsletter is a great way to engage with past and potential customers. Be sure to keep your newsletter content engaging and send them out at regular intervals. Content can include updates about your business and special offers for subscribers.
Use These Tips to Market Your HVAC Repair Business
Are you ready to get down to business and successfully market your HVAC repair business?
Follow these tips to generate more leads and grow your HVAC repair business. For more information on how the experts at Mantis SEO can help with your SEO strategy, feel free to reach out to us.